We start by collecting assets, understanding the project scope, interviewing users, and asking targeted questions to help determine the emotion of the brand.
We like to dig deep to understand the industry, competition, and analagous concepts across verticals.
After all components of the application have been compiled, I break that down into naturally occurring categories and priority.
For marketing pages, We treat the messaging with my proven formula to capture the user’s attention, drive up their interest, and get them to convert. Within the application, we clearly explain what the user can achieve on each interface.
All of previous components are taken through a bunch of iterations on paper while We explore to find the best flow and design patterns for the site or application.
The sketches are brought to life in high-fidelity mockups, which will be presented for feedback. Iterations follow.
When mockups are approved we get busy cranking out efficient and reusable code to add the magic that makes the application work.
Depending on the scope of the project, this is where we really make things shine; adding animations, transitions, and other components to improve the user’s experience.
The most important part of the process is seeing how the users react. we use various tools to record the interaction of users within the app, as well as talk directly to customers to get their feedback.
- 1. CONTENT FIRST
- 2. SIMPLICITY OF DESIGN INTERACTION AND CONTENT
- 3. UX CENTERED DESIGN
- 4. APP STYLE INTERFACES
- 5. THE UNIFICATION OF DESKTOP AND MOBILE INTO A SINGLE VERSION
- 6. SVG AND RESPONSIVE TECHNIQUES
- 7. FLAT COLORS AND NO MORE SKEUOMORPHISM
- 8. TECHNOLOGY AGNOSTIC
- 9. EXPERIMENTATION AND INNOVATION IN DEVICE SENSORS AND INTERACTION
- 10. THE INTERNET OF THINGS
Fixed or “sticky” navigation bars are a prevalent trend in some of the most shockingly beautiful sites across the web. These benignly set bars allow for ease of access to a website’s core functionalities, regardless of where a user may be in the midst of a page’s content. Yet there are more than a few critics of the fixed bar model. The most common complaints include words like: “unnecessary” and “distracting” pitched about in regular intervals.
Truthfully there are merits to both sides of the argument, and the proper use of fixed navigation bars remains a contextual and subjective matter. In other words, it’s largely a question of user preference that determines a fixed navigation bar’s effect on usability.
There are, however, distinct advantages and disadvantages to their use. Today we’ll take a gander at both sides of the argument and attempt to decipher the best and worst uses of this particular trend.
Advantages in usability
The advantages to fixed navigation bars should be obvious. They, quite simply, make browsing a website far easier. Having a main menu of options at your immediate disposal is a major feather in the impatient user’s cap, especially if the website has an exhaustive amount of content contained within.
This is important for several reasons, but chief among them is speed. Quick and easy flow through a website is extremely important. With an ever-present guidepost fixed at the top or side of the screen, a site owner never need worry about his or her user flows being dammed up by confusion or immobility.
This is particularly significant when dealing with copious amounts of content. Famous examples of this concept come in the form of everyone’s favorite social media platforms: Facebook and Twitter. Both sites feature news feeds with nigh infinite information loading up at the bottom of the screen.
If we think we can complete a responsive project working only with media-queries, grids and flexible images, we’re only doing half the job, and definitely not a great job! For any web designer, thinking responsive means accepting a new challenge: to be creative not only to produce something that works well on desktop PCs, but also on tablets and smartphones; to create new designs for each device and not just to adapt the initial one, that’s wouldn’t be enough. Last generation tablets and smartphones have a special feature: the touch-screen, this leads us to focus on the optimization of our designs more than we did in the past when we only had to think of desktop versions of websites.
We start by asking what you hope to accomplish. It might be that a web site, printed material or email campaign is the strategic direction needed to meet your goals, but we can work together to determine the best way to move your audiences to action. And before we ever put the proverbial pen to paper, we will ask all kinds of questions about your business so we know what it takes for you to succeed.